6/14/2023 0 Comments Google ads pay per clickI like to think of this tactic as more of a science than an art. One of the main advantages of using pay-per-click advertising is that all campaign results are tracked and measured. Some advantages that Google Pay-Per-Click can offer your business: 1. Not many other advertising mediums can do this, which is why search engine marketing can be extremely effective and an amazingly powerful revenue generator. Pay-per-click advertising’s greatest strength is that it offers advertisers the opportunity to put relevant ads in front of motivated customers, at the precise moment they are ready to make a purchase. So rather than traditional print advertising, where you pay per impression, with pay-per-click you only pay your set bid price if your ad is clicked on. Once an ad campaign is live, the advertiser pays Google each time a person clicks on their ad. Pay-per-click ads appear above the non-paid, organic search results as outlined in the screenshot below.Īt its most basic level, advertisers can create digital search and display ads, identify what geographic areas they would like to target, identify the keywords or search terms they’d like their ads to display for, and set a keyword bid price. Nearly everyone who has searched for a product or service online has seen or clicked on a Google ad, whether you’re aware of them or not. When a customer is looking for a product, service, or promotion online, they’re likely using a search engine such as Google to find it. But if your campaign strategy is not properly developed or managed consistently, it can consume your marketing budget quickly. When is it Smart for a Small Business to use Google Pay-Per-Click (PPC) Advertising?Īs a marketing agency that works primarily with small and medium sized businesses, we are often asked, “is Google Pay-Per-Click an effective strategy for my small business?” In many cases, it proves to be a highly optimizable and effective advertising tactic.
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